Internet Marketing

Internet Marketing : What is it?

Internet marketing is concerned with advertising and selling your products and services on the web. The web has become a wide market in the business field. Every company wants to be a part of this internet marketing strategy. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.

Internet Marketing : What it does?

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Why Internet Marketing?

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. It is because you get faster results in the internet marketing. All you have to do is use effective internet marketing strategy to be a part of the business race. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

What you should know?

Basic knowledge of HTML, Good knowledge of Internet & Usage of Search Engines, Basic knowledge of Search Engine Optimization, Basic knowledge of media planning or Market research.

Internet Marketing Course Content

Internet Marketing Basics

10Cs of Internet Marketer

How to plan Online Marketing Campaigns?

Market Research

A Comparison Direct Marketing & Online Marketing

Web Analytics

-> Analytic Mind thinks? -> How to track Campaigns? -> Campaign Tracking Tools -> Google Analytics -> Web Trends

E-Mail Marketing

-> Campaign Planning -> Identify E-Mail IDs for your e-mail marketing campaigns -> Tools help in Identifying E-Mail ids -> How to Collect E-mails in legal way? -> Campaign to collect E-Mail -> E-Mail Marketing for Customer Acquisition , Retention & Tracking -> Legalities behind E-Mail Marketing

Online Advertising

-> Online Media Research & Planning -> Role of Media Planner

Viral Marketing

-> Multi Channel Marketing -> Design & Creativity Impact on Viral Marketing -> How to design viral?

Affiliate Marketing How to write Content? Press Release Distribution Public Comment Sites News Letters Distribution

Social Media Marketing

-> Social Book Marking -> Digging & Furling -> RSS Feeding

Search Engine Marketing

-> Search Engine Optimization -> -> On-page Optimization -> -> Off-Page Optimization

PPC

-> Google Adwords -> Yahoo Search Marketing

SMS Marketing ROI Calculation Legalities behind Over All Online-Marketing

Tools: SwiftPage, Campaigner, Web Trends, Google Analytics, Google Adwords, yahoo Search Marketing